{"id":44115,"date":"2016-07-25T10:31:48","date_gmt":"2016-07-25T17:31:48","guid":{"rendered":"http:\/\/www.trektoday.com\/content\/?p=44115"},"modified":"2016-07-25T10:33:13","modified_gmt":"2016-07-25T17:33:13","slug":"tar-trek-beyond-needs-help-from-abroad","status":"publish","type":"post","link":"https:\/\/trektoday.com\/content\/2016\/07\/tar-trek-beyond-needs-help-from-abroad\/","title":{"rendered":"Star Trek Beyond Needs Help From Abroad"},"content":{"rendered":"<p>In order to be profitable,<em> Star Trek Beyond<\/em> needs to do well overseas after its US opening.<\/p>\n<p>While the first weekend earned $59.6 million, which was what was projected, this was down from the earnings of both <em>Star Trek (2009)<\/em> and<em> Star Trek into Darkness.<\/em><\/p>\n<p>Costing $185 million dollars to make,<em> Star Trek Beyond<\/em> will now depend upon foreign earnings to make it into the black. The movie is projected to make around $200 million dollars.<\/p>\n<p>Aware of the earnings potential abroad, <em>Paramount<\/em> and <strong>J.J. Abrams<\/strong> promoted the film at this year&#8217;s<em> CineEurope<\/em>, which is a gathering of international investors. In addition, the Chinese e-commerce juggernaut <em>Alibaba<\/em> invested in the movie, which helped cover &#8220;merchandising and promotional costs,&#8221; as well as &#8220;serving as a brand ambassador of sorts&#8221; in China.<\/p>\n<p>&#8220;You have to re-wire your efforts so you&#8217;re not just thinking domestically,&#8221; said <strong>Greg Foster<\/strong>, CEO of <em>Imax Entertainment<\/em>.<\/p>\n<p>&#8220;This series is still a global phenomenon,&#8221; said<strong> Paul Dergarabedian<\/strong>, senior media analyst at <em>comScore<\/em>, a company that measures audiences, brands, and consumer behavior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to be profitable, Star Trek Beyond needs to do well overseas after its&#8230;<\/p>\n","protected":false},"author":2,"featured_media":44116,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2700,2818],"tags":[],"class_list":["post-44115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-star-trek-beyond"],"featured_image_urls":{"full":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2016\/07\/STBEarnings072616.png",580,225,false],"thumbnail":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2016\/07\/STBEarnings072616-150x150.png",150,150,true],"medium":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2016\/07\/STBEarnings072616.png",580,225,false],"medium_large":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2016\/07\/STBEarnings072616.png",580,225,false],"large":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2016\/07\/STBEarnings072616.png",580,225,false],"1536x1536":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2016\/07\/STBEarnings072616.png",580,225,false],"2048x2048":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2016\/07\/STBEarnings072616.png",580,225,false],"newsphere-slider-full":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2016\/07\/STBEarnings072616.png",580,225,false],"newsphere-featured":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2016\/07\/STBEarnings072616.png",580,225,false],"newsphere-medium":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2016\/07\/STBEarnings072616.png",580,225,false]},"author_info":{"display_name":"T&#39;Bonz","author_link":"https:\/\/trektoday.com\/content\/author\/tbonz\/"},"category_info":"<a href=\"https:\/\/trektoday.com\/content\/categories\/business\/\" rel=\"category tag\">Business<\/a> <a href=\"https:\/\/trektoday.com\/content\/categories\/star-trek-beyond\/\" rel=\"category tag\">Star Trek Beyond<\/a>","tag_info":"Star Trek Beyond","comment_count":"0","_links":{"self":[{"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/posts\/44115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/comments?post=44115"}],"version-history":[{"count":2,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/posts\/44115\/revisions"}],"predecessor-version":[{"id":44118,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/posts\/44115\/revisions\/44118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/media\/44116"}],"wp:attachment":[{"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/media?parent=44115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/categories?post=44115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/tags?post=44115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}