{"id":48066,"date":"2018-03-27T12:02:30","date_gmt":"2018-03-27T19:02:30","guid":{"rendered":"https:\/\/www.trektoday.com\/content\/?p=48066"},"modified":"2018-03-27T12:02:30","modified_gmt":"2018-03-27T19:02:30","slug":"pegg-star-trek-beyond-marketing-was-bad","status":"publish","type":"post","link":"https:\/\/trektoday.com\/content\/2018\/03\/pegg-star-trek-beyond-marketing-was-bad\/","title":{"rendered":"Pegg: Star Trek Beyond Marketing Was Bad"},"content":{"rendered":"<p><strong>Simon Pegg<\/strong> has an explanation for why <em>Star Trek Beyond<\/em> didn&#8217;t do well at the box office.<\/p>\n<p>&#8220;I think it was poorly marketed, to be honest,&#8221; he said. &#8220;If you look at a film like <em>Suicide Squad<\/em>, that was around for such a long time before it finally came out and people were so aware of it. Whereas with <em>Star Trek Beyond<\/em>, it was left too late before they started their marketing push. It still did great business, but it was disappointing compared to<em> Into Darkness<\/em>.&#8221;<\/p>\n<p>A film needs twice its production budget to break even, but <em>Star Trek Beyond<\/em> failed to do that. It grossed $343 million gross and its budget was $185 million.<\/p>\n<p>But Pegg thought it was a good movie, in spite of the bad box office. &#8220;From a professional standpoint for me, it was such a great experience in the end, because the critical response that we did get was exactly what<strong> Doug Jung<\/strong> and I and <strong>Justin Lin<\/strong> had hoped for,&#8221; he said. &#8220;[It] was a much more favorable response in terms of being<em> Star Trek<\/em> and not just something there that&#8217;s disguised as <em>Star Trek.<\/em>&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simon Pegg has an explanation for why Star Trek Beyond didn&#8217;t do well at the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":48067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2700,2413],"tags":[2572],"class_list":["post-48066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-cast-crew","tag-pegg"],"featured_image_urls":{"full":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2018\/03\/PeggStock052015-1.gif",580,225,false],"thumbnail":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2018\/03\/PeggStock052015-1-150x150.gif",150,150,true],"medium":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2018\/03\/PeggStock052015-1.gif",580,225,false],"medium_large":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2018\/03\/PeggStock052015-1.gif",580,225,false],"large":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2018\/03\/PeggStock052015-1.gif",580,225,false],"1536x1536":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2018\/03\/PeggStock052015-1.gif",580,225,false],"2048x2048":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2018\/03\/PeggStock052015-1.gif",580,225,false],"newsphere-slider-full":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2018\/03\/PeggStock052015-1.gif",580,225,false],"newsphere-featured":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2018\/03\/PeggStock052015-1.gif",580,225,false],"newsphere-medium":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2018\/03\/PeggStock052015-1.gif",580,225,false]},"author_info":{"display_name":"T&#39;Bonz","author_link":"https:\/\/trektoday.com\/content\/author\/tbonz\/"},"category_info":"<a href=\"https:\/\/trektoday.com\/content\/categories\/business\/\" rel=\"category tag\">Business<\/a> <a href=\"https:\/\/trektoday.com\/content\/categories\/cast-crew\/\" rel=\"category tag\">Cast &amp; Crew<\/a>","tag_info":"Cast &amp; Crew","comment_count":"0","_links":{"self":[{"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/posts\/48066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/comments?post=48066"}],"version-history":[{"count":1,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/posts\/48066\/revisions"}],"predecessor-version":[{"id":48068,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/posts\/48066\/revisions\/48068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/media\/48067"}],"wp:attachment":[{"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/media?parent=48066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/categories?post=48066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/tags?post=48066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}