{"id":54055,"date":"2021-02-03T13:09:58","date_gmt":"2021-02-03T21:09:58","guid":{"rendered":"https:\/\/www.trektoday.com\/content\/?p=54055"},"modified":"2021-02-03T13:09:58","modified_gmt":"2021-02-03T21:09:58","slug":"burnham-in-new-paramount-plus-commercial","status":"publish","type":"post","link":"https:\/\/trektoday.com\/content\/2021\/02\/burnham-in-new-paramount-plus-commercial\/","title":{"rendered":"Burnham In New Paramount Plus Commercial"},"content":{"rendered":"<p>Another <em>Paramount Plus<\/em> ad has dropped and in this one, Michael Burnham makes an appearance.<\/p>\n<p>In the new ad, narrated by <strong>Sir Patrick Stewart,<\/strong> the characters are told by Burnham (<strong>Sonequa Martin-Green<\/strong>) that they need to &#8220;shed weight&#8221; to make it across a narrow ice bridge that appears ready to disintegrate.<\/p>\n<p>Characters take off necklaces and drop various items to the ground, but it&#8217;s not enough and Dangle (<strong>Thomas Lennon<\/strong>) is cut by former <em>Pittsburgh Steelers<\/em> coach <strong>Bill Cowher<\/strong>.<\/p>\n<p><em>AdWeek<\/em> has described more of the <em>Paramount Plus<\/em> campaign: &#8220;<em>Paramount+<\/em> will be featured prominently in promos during <em>CBS&#8217; Super Bowl 55<\/em> telecast (including pregame and postgame coverage), coupled with digital and social support, talent participation, paid efforts and even some in-game stunts and content teases to introduce its big subscription effort.<\/p>\n<p>&#8220;The planned push represents the first step in a three-phase effort to get the word out about <em>Paramount+<\/em>. The campaign aims to position it as an all-purpose streamer that, with news, live sports and &#8216;a mountain of entertainment,&#8217; will be an attractive family service that can compete with the likes of<em> Netflix, Disney+<\/em> and <em>HBO Max<\/em>.<\/p>\n<p>&#8220;The campaign&#8217;s first phase, featuring the mountain-climbing expedition, will make use of <em>CBS<\/em>&#8216; promotional inventory throughout the<em> Super Bowl<\/em> broadcast to tell a sequential story of characters climbing to the peak of <em>Mount Paramount<\/em>\u2014&#8217;the ultimate metaphor&#8217; that makes use of the iconic mountain that has opened <em>Paramount<\/em> movies for decades, said <strong>Josh Line<\/strong>, <em>ViacomCBS<\/em>&#8216; chief brand officer.&#8221;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/GkDreLMZUns\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another Paramount Plus ad has dropped and in this one, Michael Burnham makes an appearance&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":54056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2700],"tags":[9106,10117],"class_list":["post-54055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-martin-green","tag-paramount-plus"],"featured_image_urls":{"full":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2021\/02\/020321BurnhamParamountCommercial.jpg",580,225,false],"thumbnail":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2021\/02\/020321BurnhamParamountCommercial-150x150.jpg",150,150,true],"medium":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2021\/02\/020321BurnhamParamountCommercial.jpg",580,225,false],"medium_large":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2021\/02\/020321BurnhamParamountCommercial.jpg",580,225,false],"large":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2021\/02\/020321BurnhamParamountCommercial.jpg",580,225,false],"1536x1536":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2021\/02\/020321BurnhamParamountCommercial.jpg",580,225,false],"2048x2048":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2021\/02\/020321BurnhamParamountCommercial.jpg",580,225,false],"newsphere-slider-full":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2021\/02\/020321BurnhamParamountCommercial.jpg",580,225,false],"newsphere-featured":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2021\/02\/020321BurnhamParamountCommercial.jpg",580,225,false],"newsphere-medium":["https:\/\/trektoday.com\/content\/wp-content\/uploads\/2021\/02\/020321BurnhamParamountCommercial.jpg",580,225,false]},"author_info":{"display_name":"T&#39;Bonz","author_link":"https:\/\/trektoday.com\/content\/author\/tbonz\/"},"category_info":"<a href=\"https:\/\/trektoday.com\/content\/categories\/business\/\" rel=\"category tag\">Business<\/a>","tag_info":"Business","comment_count":"0","_links":{"self":[{"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/posts\/54055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/comments?post=54055"}],"version-history":[{"count":1,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/posts\/54055\/revisions"}],"predecessor-version":[{"id":54057,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/posts\/54055\/revisions\/54057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/media\/54056"}],"wp:attachment":[{"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/media?parent=54055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/categories?post=54055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trektoday.com\/content\/wp-json\/wp\/v2\/tags?post=54055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}