Paramount Launches 'Enterprise' Emmy Campaign

To coincide with the mailing of ballots to voters this week, Paramount recently began its campaign to promote Enterprise and other television series for the 2002 Emmy Awards.

Paramount has chosen the tagline 'Television Par Excellence' for this year's publicity drive in trade papers such as Variety and the Hollywood Reporter. 'For Your Consideration' banner ads, such as the one for Enterprise below, have been running on entertainment industry web sites, and lead to Paramount's 2002 Emmys site.

The Enterprise section shows a first-season cast portrait of the crew in a wooden picture frame. Visitors can view a scene from 'Broken Bow,' in which Archer details to T'Pol how the Vulcans have been holding back Earth's space program for so many years.

UPN series such as Girlfriends and One on One are also featured on the site, as well as other Paramount-produced shows, including Frasier and Ed. Buffy the Vampire Slayer is not included, as it is produced by 20th Century Fox. However, the horror series has made an impressive entry to the Emmy race this year, with Variety subscribers receiving a DVD copy of the musical episode 'Once More With Feeling.'

Star Trek, and science fiction in general, has been traditionally passed over in all except technical categories by the Academy of Television Arts and Sciences, which awards the Emmys. No actor has been nominated for their Trek performances since Leonard Nimoy received two Best Supporting Actor nods in the 1960s. The Original Series was also twice nominated twice for Outstanding Drama Series, a feat not repeated until Star Trek: The Next Generation received a nod for its final season.

The Next Generation remains Trek's most successful Emmy winner, taking home 18 awards for special visual effects, makeup, sound mixing, sound editing, hairstyling, costume design, and art direction. Deep Space Nine won four gongs, while Voyager picked up eight awards; both series won for their main title theme.

Paramount may be hoping Enterprise will finally snare Trek another acting nomination; star Scott Bakula (Jonathan Archer) previously scored four Emmy nods and a Golden Globe for his work on Quantum Leap. Bakula, Jolene Blalock (T'Pol), and Connor Trinneer (Charles 'Trip' Tucker) have all been nominated for this year's Saturn Awards, which will be held next week.

The 2002 Emmy nominations will be announced on July 18, while the awards ceremony will take place on September 22.

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