'Enterprise' Suffers From 'Vanishing' Viewers

See Also: 'Vanishing Point' Episode Guide

Enterprise's smallest audience ever tuned in to watch last week's episode, 'Vanishing Point'.

The episode scored a 2.5 rating / 4 share, according to ratings data published at the Futon Critic. This means approximately 2.5% of American households with television sets were tuned into Enterprise, while the episode was viewed by 4% of households watching television at the time.

According to the Los Angeles Times, this translated into a viewership of 3.78 million. Enterprise's previous lowest-rated episode was 'The Communicator' (3.0/5), which was watched by 4.46 million.

Enterprise came 91st out of 105 prime-time programmes for the week, behind several other UPN shows, such as Monday night comedy staples Girlfriends and One on One, which were 86th and 87th, respectively. Series V lead-out series The Twilight Zone was 97th with 2.91 million viewers. The lowest-rated programme for the week was UPN's Friday night showing of 'Star Trek II: The Wrath of Khan,' which netted 1.76 million viewers.

The large drop in viewership for 'Vanishing Point' was most likely because it was broadcast the night before the Thanksgiving holiday, when many viewers are travelling. Enterprise's ranking for the week (91st) was actually higher than the previous two episodes, which came 96th and 103rd, respectively.

UPN finished last for the week once again, with an average of 3.37 million viewers. CBS led the pack with 12.53 million, followed by NBC (11.00), ABC (9.63), Fox (8.45) and the WB (4.47).

There was no joy to be found in the final November sweeps averages, either. According to Mediaweek's figures, the network was down 11% in total viewers and 15% in the key adults 18-49 demographic. Chief rival the WB has had a bumper season in comparison, up 17% in both categories from last year.

The original ratings information can be found at the Futon Critic, the LA Times and Mediaweek.

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