'Dawn' Continues Low Overnights Trend
By AntonyJanuary 9, 2003 - 5:20 PM
See Also: 'Dawn' Episode Guide
Wednesday night's 'Dawn' scored Enterprise's second-lowest overnight ratings since the series debuted last year.
The episode averaged a 4.2 rating / 6 share, according to figures published at Mediaweek. This means approximately 4.2% of American households with television sets were tuned into Enterprise, while the episode was viewed by 6% of households watching television at the time. These figures come from overnight ratings based on the top markets, and final ratings will be available next week.
Only 'Vanishing Point' achieved lower overnights (3.4/5). It edged out the last new episode to air, 'The Catwalk' on 18 December last year, as the second lowest rated episode. That had the same 4.2 rating as 'Dawn', but achieved a higher share of 7.
Enterprise came fifth in the 8-9 p.m. timeslot, only managing to beat the WB's Birds of Prey which managed a 2.9/4. CBS's premiere of Star Search won the hour with a 9.4/14, followed by My Wife and Kids and George Lopez on ABC which scored 8.1/12 and 7.2/10, respectively, NBC's Ed which scored 7.5/11, and the first hour of 'Austin Powers: The Spy Who Shagged Me' on Fox which gained a 5.5/8.
Marc Berman at Mediaweek named Twilight Zone as the loser of the evening. It managed a mere 2.5/3 rating, being beaten in its 9pm slot by another episode of Birds of Prey.
UPN still managed to come fifth for the evening overall, with a 3.3/5 rating. This is only slightly down from when 'The Catwalk' aired, where UPN gained a 3.4/5 rating. However with two new episodes being shown, UPN's victory over the WB's 3.0/4 evening rating isn't very strong considering that the WB only aired two episodes of an axed series. NBC won the night with 11.6/17, followed by ABC with 8.9/13, CBS with 8.1/12, Fox with 5.8/8. WB was last with 3.0/4.
The original article is available here at Mediaweek.
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