UPN Puts the 'Star Trek' In 'Enterprise'

On the cusp of the premiere of the show's third season, UPN has finally put Star Trek in front of Enterprise in the series' title.

While StarTrek.com is still calling the show Enterprise, UPN has changed its logos on both the main and series pages of its web site to reflect the change.

TrekWeb reported that the network also sent a memo to its affiliates, signed by Kathie Kiefner, manager of communications and operations for CBS and UPN affiliate relations.

The memo announces a revision to the name, asking stations to note "the following new title for the 2003/2004 season: STAR TREK ENTERPRISE."

The name appears as Star Trek Enterprise, without the colon used by the network to refer to Star Trek: Voyager.

Fans have speculated for weeks that such a name change might be imminent after the words "Star Trek" began appearing in summer advertisements and trailers.

The show's third season begins tomorrow night at 8 p.m. Eastern Time, when UPN will air "The Xindi."

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