UPN Exec: 'Enterprise' Could Be Off the Schedule
By MichelleFebruary 13, 2004 - 12:26 AM
"Star Trek: Enterprise might not be soaring through space next season," began an article on UPN's future plans, quoting CBS and UPN chairman Leslie Moonves on the possibility that Enterprise might not return for a fourth season.
In a Scripps Howard News Service reprinted in the Tri-City Herald, Moonves said,
You see the new stuff, you see the old stuff, and you compare and say, 'What is the better schedule?' So it's not like, 'Gee, if Enterprise is up 10 percent between now and May, it will get picked up.' It's rather - you know, it's not a science, but it's, 'All right. How do we build Wednesday better?' 'Does it include Enterprise?' Very possibly. 'Does it not?' Possibly as well.
Stating that the fate of the series will remain uncertain for several months - at least until April, when the network will review its 2004-5 schedule, Moonves added that instead of being cancelled, Enterprise might move to Friday nights - a move long predicted by Mediaweek Programming Insider Marc Berman.
UPN entertainment president Dawn Ostroff, who along with Moonves announced the development of an as-yet-untitled reality show about five sheltered Amish teens living in the outside world, promised that Enterprise would have many twists and turns for the rest of the season.
As has been widely reported, Enterprise has suffered declining ratings over the course of the past two seasons. Despite critical praise of the action-oriented story arc established this season, ratings remain down from last year.
The original Scripps article is here.
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