Executives Reveal UPN's New Outlook

Executives Leslie Moonves and Dawn Ostroff unveiled the new image of Enterprise network UPN at yesterday's 2002 Upfront Presentation in New York.

"This year, UPN had its best full season ever in adults 18-to-34 and now it is time to capitalize on that momentum," said CBS president Moonves, who assumed responsibility for UPN in December.

"We've changed our logo and look to better reflect our new image and attitude." The old circle, triangle and square are gone, replaced by a sleeker, circular image.

The 2001-2002 season was UPN's most successful yet in the coveted 18-34 demographic, beating its main rival the WB in both adults 18-34 and 18-49. The new fall line-up will try and build on this success by creating a cohesive image for the network.

"We have distinct shows and a clear direction for the future," said entertainment president Ostroff. "To kick off our fall schedule, we created a bold new logo and an image campaign that better represents UPN's brand of programming."

With returning shows such as Buffy The Vampire Slayer, Enterprise, WWE Smackdown, and new series The Twilight Zone and Haunted, Ostroff aims to put UPN on the television map.

"Our goal is to make UPN the first place on the dial that 18-to-34 year olds go and this schedule puts us comfortably on our way to doing that."

Further details on the network's fall line-up can be found here at UPN and in this article.

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