TNN Launches 'iTrek Live'

TNN will jazz up its broadcast of Star Trek: The Next Generation episodes in April with new interactive features.

Dubbed "iTrek Live", the system will allow viewers to interact with other fans via the Internet or iTV set-top boxes, according to a press release. This will be made possible by Gold Pocket Interactive's EventMatrix technology, which is is the only two-way interactive network to allow instant communication between viewers.

To participate in the interactive experience, fans can visit TNN's web site or tune their set-top boxes to TNN during Star Trek: The Next Generation episodes from Monday, March 31 to Friday, April 25. Once logged in, viewers will be able to compete in a trivia quiz on that night's episode and chart their progress on the leader board, put in their two cents on the series by participating in polls, chat with other fans and read background information on the episode.

All participants will be entered into a draw to win prizes, including the Star Trek Encyclopedia, Trek monopoly games and an "Alien Road Trek" tour across the United States with visits to three "alien" sites, including Area 51.

TNN executive vice president for programming and production, Kevin Kay, said this new advance will allow the cable network to better service its target male demographic. "This technology resonates with our key male audience who are internet savvy and technologically advanced," he said. "TNN will continue to search for new ways to serve our male viewers in ways such as this as we aim to target a variety of men's interests."

Further information can be found at TNN's iTV site.

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