Pegg: Star Trek Beyond Marketing Was Bad
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Simon Pegg has an explanation for why Star Trek Beyond didn’t do well at the box office.
“I think it was poorly marketed, to be honest,” he said. “If you look at a film like Suicide Squad, that was around for such a long time before it finally came out and people were so aware of it. Whereas with Star Trek Beyond, it was left too late before they started their marketing push. It still did great business, but it was disappointing compared to Into Darkness.”
A film needs twice its production budget to break even, but Star Trek Beyond failed to do that. It grossed $343 million gross and its budget was $185 million.
But Pegg thought it was a good movie, in spite of the bad box office. “From a professional standpoint for me, it was such a great experience in the end, because the critical response that we did get was exactly what Doug Jung and I and Justin Lin had hoped for,” he said. “[It] was a much more favorable response in terms of being Star Trek and not just something there that’s disguised as Star Trek.“
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