May 28 2024


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Roddenberry Company To Produce 360 Film

1 min read

Rod Roddenberry‘s Roddenberry Entertainment will join Social Animal to produce a “first-of-it’s-kind 360°” film project called White Room: 02B3.

According to a press release, “White Room: 02B3 will transport the audience into 360 degrees of intensity as six strangers find themselves unwillfully participating in an experiment that could change the face of humanity. Roddenberry Entertainment’s Tory Mell penned the project upon executives recognizing the opportunity that the unique 360° video camera provides. The system consists of nine 2K cameras shooting off mirrors to capture a high quality panoramic video with no gaps or distortion.”

Roddenberry Entertainment has always been synonymous with pushing the envelope, “said Trevor Roth, C.O.O. of Roddenberry Entertainment. “Gene (Roddenberry) always saw Star Trek and science fiction as an art that could inspire and be inspired by new technologies. Today, we are following in that tradition. Upon discovering Social Animal‘s 360° camera, we realized we could use this amazing new technology to tell a story in a way that has never been done before. White Room: O2B3 is more than a film, it’s a true experience.”

White Room: 02B3 will premiere in 2012 at film festivals, then will be launched as an “interactive experience online and as an immersive cinematic first in 360° domes around the country. Principal photography commences August 22, 2011 in Los Angeles, CA.”

For details on the type of camera to be used, see the YouTube video below.

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