April 24 2024

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Saldana Inks L’Oréal Deal

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A new endorsement deal makes Zoë Saldana the new face of L’Oréal.

Saldana is the new international spokesperson of L’Oréal Paris.

“Growing up, I was taught to believe that I am capable to do anything a man can do,” said Saldana. “This family philosophy has shaped who I am today, and is a conviction that will always accompany me through life.

“As a L’Oréal Paris spokesperson, being able to say, ‘We’re worth it,’ means so much to me. I want to share that value with women so they can embrace it and execute life with confidence. I am thrilled to join this beauty journey with such an inspirational brand.”

“It’s Friday and we get to work with Zoë Saldana,” said L’Oréal Paris in a recent tweet. “Can today get any better?”

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3 thoughts on “Saldana Inks L’Oréal Deal

  1. Doing anything a man can do … by saying “which hair care product you use is important”? Um, I wish Ms. Saldana all the best, but pushing hair care products is not exactly brain surgery. 🙂

  2. > Growing up, I was taught to believe that I am capable to do anything a man can do
    …and somehow that translates into becoming a spokesperson for a company that exploits women’s insecurities by convincing them they need their products to make themselves more attractive to men. Did I get this right?

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