July 23 2024

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Saldana in Newest Campari Red Diaries Campaign

1 min read

Star Trek Beyond‘s Zoe Saldana was announced as the star of The Legend of Red Hand, a short movie for the Campari Red Diaries advertising campaign.

“The Campari Red Diaries project celebrates the great story told in every cocktail and the inspiration behind it, in a continuous circle that revolves around just one thing: human beings and their lives.”

The Legend of Red Hand is “the story is a thrilling mystery that tells the journey of Mia Parc, played by an intrigued Zoe Saldana, in the pursuit of the perfect cocktail starting in Milan, the birthplace of Campari.

“Director Stefano Sollima brings his storytelling expertise in the thriller genre to create a tense and captivating story, taking viewers on an intriguing journey around the world in the pursuit of perfection. Saldana exudes glamour and finesse in her role as Mia Parc alongside Italian actor, Adriano Giannini, as the male lead and Mia’s love interest, Davide as the epitome of Italian style.”

“The Campari Red Diaries campaign has a great legacy, so I was delighted to play the role of Mia Parc in The Legend of Red Hand,” said Saldana. “Mia’s character was a fascinating one to play, to portray her sheer determination to reach perfection and bringing this to life in Milan as the birthplace of Campari, the iconic Italian aperitif was very special.”

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