A new Trek-themed beer has been released by Shmaltz Brewing Company at this year’s Star Trek Las Vegas convention.
Here is the press release on the Profit Motive beer.
“Shmaltz Brewing Company goes to the official Star Trek Las Vegas Convention 2018 with a unique Collector’s Edition release commemorating the 25th Anniversary of Star Trek: Deep Space Nine. 2018 marks twenty-five years since Star Trek: Deep Space Nine premiered in 1993, and Shmaltz Brewing kicks off the anniversary festivities in Las Vegas with tasting opportunities at The Rio Suites Hotel and Millennium Fandom Bar from August 3-5, 2018. CBS Studios has teamed up with Shmaltz for the only officially licensed Star Trek beers in the United States.
“In 2016, Shmaltz debuted two critically acclaimed Star Trek Golden Anniversary Ales to celebrate the 50th Anniversary of the iconic franchise, Star Trek. 2017 brought quadruple the excitement commemorating the 30th Anniversary of Star Trek: The Next Generation with four limited edition Star Trek specialty beers under license by CBS Consumer Products: Star Trek Klingon Imperial Porter (7.3% ABV), Star Trek Symbiosis (5.5% ABV), Star Trek Captain’s Holiday (5.5% ABV), and Star Trek Mirror Universe (5% ABV). In August 2018, the latest offering Star Trek Profit Motive transports itself in four-packs to retail outlets and will be available on draft at select bars in thirty states across the country through Shmaltz‘s new national sales relationship with Artisanal Imports.
“Star Trek: Deep Space Nine 25th Anniversary Ale — Profit Motive – Quark’s Bar, Grill, Gaming House and Holosuite Arcade is the central attraction of Deep Space Nine‘s Promenade, offering drink, food, gossip, gambling, and fantasy fulfillment. Quark, the establishment’s proprietor, is a Ferengi entrepreneur and sometimes petty criminal who conducts all his business in gold pressed latinum. Quark, like all Ferengi, is motivated by profit and piling up strips, bars and bricks of latinum.
“Shmaltz Brewing Company is hyper motivated to brew high-quality award-winning beer, and the hopped up golden ale Star Trek Profit Motive is no exception. Feesha vou dole! (We hit the jackpot!) So whether you’re a Trekkie or a craft beer enthusiast, get motivated to drink this latest extraterrestrial offering in the Star Trek beer series. Gar-day latinum sou-tah! (This is worth its weight in latinum.)”