May 19 2024


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New Trek Toy Line To Launch

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A third line of Hasbro’s Kre-O toys has been launched, and this line will be of interest to Star Trek fans.

Hasbro, Inc. has “entered into an agreement with CBS Consumer Products to manufacture and globally market a variety of products based on the Star Trek property beginning in 2013. The toy line will launch in support of the Star Trek movie sequel from Paramount Pictures, which will open May 17, 2013.”

“Leading the product offering from Hasbro will be a line of premium Kre-O Star Trek building sets featuring fantastical spaceships and legendary characters from the franchise. The Kre-O Star Trek sets will offer high-quality Kre-O bricks as well as new Kreon figures in the likeness of popular characters. Among its additional new play experiences, Hasbro will also offer robust line of roleplay toys for kids and fans to act out the intergalactic saga as well as select new figures.

“‘Hasbro and Star Trek have always been known as innovative brands,’ said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. ‘Bringing them together in this new toy line will give fans of the entire Star Trek franchise new ways to experience the final frontier, including the first complete construction program.'”

More details regarding Hasbro’s Star Trek product offerings will be announced later.

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